A little about WISE

WISE founder and Canada’s leading expert on senior entrepreneurship, Wendy Mayhew, has done extensive research and understands the challenges facing entrepreneurs. Wendy is a sought after speaker and workshop facilitator by small business organizations now starting to realize the importance of serving entrepreneurs of all ages.

WISE ENTREPRENEURS

WISE Entrepreneurs are entrepreneurs of all ages who realize that they need assistance with their startups. Our site includes information to help you get started and up and running. You will learn more than you hoped for with The Real World Entrepreneur Training Video Series.

If you are a cross-generational business or are thinking of having a co-founder, then you will be interested in the CrossGen Founders Podcast where you will learn from other CrossGen Founders who have gone through their startups. 

If you are an entrepreneur over the age of 50, you will be interested in the WISE-Seniors in Business offerings.

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Wendy Mayhew speaking book

WISE – Seniors in Business

WISE – Seniors in Business serves the fastest-growing segment of entrepreneurship in the world – senior (experience and knowledge) entrepreneurs (people over the age of 50) who are looking for an encore career, whether it is because they want to, or have to.  

Extensive research shows people over the age of 50 have a different set of challenges than young entrepreneurs who are starting a business for the first time. 

CrossGen Founders

CrossGen Founders are entrepreneurs from different generations with complementary strengths and interests that can propel a new business toward success or prepare an existing business for succession.

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Idea2Delivery –
RWET Video Series for Entrepreneurs

Idea2Delivery – Real World Entrepreneur Training (RWET), a professionally-produced video series that helps entrepreneurs through the launch of their business.

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WISER

The Definitive Guide to Starting a Business After the Age of 50

is an all-encompassing exploration of the unique challenges and rewards surrounding later-years ventures. Through her seasoned guidance (and twenty-nine inspirational accompanying audio interviews), Mayhew provides all the tools and information needed to join this fastest-growing group of budding entrepreneurs. And by following her easy-to-read manual, you’ll soon be turning your lifetime of wisdom into the most gratifying decision for your future.

WISER Book

Latest News

Why I love the WISE 50 over 50 Award Winners!

Why I love the WISE 50 over 50 Award Winners!

I created the Canadian WISE 50 over 50 Awards in 2017 to draw attention to entrepreneurs who started a business over the age of 50. I had no idea how they would be received and was over the moon when I received 96 applications the first year! I had no way of judging...

Some Lessons From a Career Transition Coach in South Africa

Some Lessons From a Career Transition Coach in South Africa

Guest Post from Lynda Smyth Lynda Smith has been involved in trying to understand how longevity and technology are changing our world at 50 and beyond. Below is an account of some of the lessons learnt personally as well as with her clients. Each of us is unique and...

The Most Powerful Employee Retirement Gift

The Most Powerful Employee Retirement Gift

The very best retirement gift? The one that says “We have taken the time to get to know you, and we hope this gift will add value to your life in retirement, just as you added value to ours during your time here.” Sure, it might take a bit more thought and effort than...

An Easy to Understand Guide to Starting a Business

An Easy to Understand Guide to Starting a Business

“Having started a business at 66 years old, I can report that Wendy’s advice and blueprint – and, particularly, the detailed manner in which she dispenses those throughout [her book ‘Wiser: The Definitive Guide to Starting a Business After the Age of 50’] – are...