LIBRARY SALES INFORMATION

WISER

THE

Definitive Guide
to Starting a Business
After the Age of 50

Summary

WISER: The Definitive Guide to Starting a Business After the Age of 50 is an essential guide for older entrepreneurs which gives them the necessary tools and information to start a new business.

This comprehensive guide includes information on:

  • advice on how to get the most out of an advisor, coach, or mentor;
  • suggestions on how to build confidence when networking;
  • marketing recommendations for both traditional and social media;
  • the legal requirements business owners face in a changing world; and
  • accounting and financing information.

Relevance

As the fastest growing and most successful group of new entrepreneurs in the world, new business owners over the age of fifty have the experience, knowledge, initiative, and skills to create successful businesses. However, until now, there has been no catch-all guide to equip them to take on this journey.

WISER: The Definitive Guide to Starting a Business After the Age of 50 is an easy-to-read guide which will have older innovators up and running much quicker than if they try to figure it out on their own. It is essential reading for anyone over fifty who wants to start a new business.

Written by a Canadian entrepreneur and business expert, this book aims to educate entrepreneurs about starting a business with an increasingly global marketplace.

Book Information

Category: Business and Economics: Entrepreneurship
Book title: WISER: The Definitive Guide to Starting a Business After the Age of 50
Audience: 50+ entrepreneurs
Publication Date: January 20, 2020

Author’s name: Wendy Mayhew
Author’s address: 68 Rochelle Drive, Richmond, Ontario K0A 2Z0
Phone number: 1-613-838-4353
Email address: [email protected]

Format: Paperback
Price: $24.95
ISBN: 978-0-9881000-1-5
Binding: Perfect Bound
Page count: 200

Format: eBook
Price: $19.95
ISBN: 978-0-9881000-2-2

Ordering Information

Business Launch Solutions
Download and complete the purchase order and forward to [email protected] for processing. Please contact Wendy Mayhew at 1-613-838-4353 with any questions regarding the book.

Author’s Credentials

Wendy Mayhew has 40 years of business experience and is the author of Building Your Dream, a higher education textbook on entrepreneurship. As a professional advocate for and supporter of older entrepreneurs, Wendy spearheaded Canada’s 50-over-50 awards and is a regular speaker at colleges, universities, and organizations focused on entrepreneurial development.

PRAISE FOR WISER: Definitive Guide to Starting a Business After the Age of 50

“You’re always going to want this book nearby as you nurture this most difficult of challenges—launching a new business for the first time in your life.”
Paul Tasner

Co-founder and CEO, PulpWorks Inc.; TED Resident

“This book has the potential to unleash a new wave of serial entrepreneurs among those in their fifties and sixties.”
Jonathan Ortmans

President, Global Entrepreneurship

Learn more about Wise Seniors In Business